The famous pose of a woman leading a man to beautiful locations created a hype in social media a few years back. This was a great lead generation strategy to attract leads to the photographer's social media page.
Choosing the right kind of lead generation tool depends on how you are trying to generate leads. Is it through email campaigns, forms on the website, a new landing page, live chat on your website, social media or some other creative way? Since marketing is an ever-changing playground with new technologies and new ideas emerging all the time, storing your data in the right place is important. But how do you choose the right tool that measures your selected channel perfectly?
At Uphorium we spend a lot of time finding the right tools for our customers and help them seamlessly automate their lead generation funnels. Finding the right tools usually means trying different tools to find the best one.
Here are some of the best lead generating and maintenance tools that we have come across which deliver the best results for our clients.
Email marketing tools
MailChimp is one of the most used and most popular email creation and automation tool. It is a great tool for creating any templates or choosing from one of the thousand templates available. It's easy to use drag-and-drop feature requires no coding and even a beginner can create fantastic emails on this platform. You can also schedule your emails for a specific list of contacts.
The reports section of MailChimp will show you important details of your email campaign such as open rate of your emails, how many people clicked on an action within your email and how your emails are performing compared to the industry benchmark.
Due to its popularity, MailChimp is also easily installed in most (...if not all!) content management tools such as Squarespace, Wordpress, and Joomla. It also integrates easily with popular e-commerce stores such as WooCommerce, Shopify and Magento.
For more information on how to integrate MailChimp with your e-commerce store or content management systems, click here.
Pricing - Free for the first 2000 subscribers
Benchmark is another great tool for email automation. The designing element of the platform is very similar to MailChimp. However there are many differences is the services that are provided to you. Take a look at the comparison table below.
You can choose a tool depending on your needs. For example, is customer service and automation really important to you? Then go for Benchmark. However is pricing and analytics more important to you? Then go for MailChimp.
You don't need to worry about integration when it comes to MailChimp or Benchmark. Both tools can be integrated with over 300+ tools like Wordpress, Squarespace, WooCommerce, Shopify, Zapier, Paypal, Salesforce, ZOHO and more.
For more information on how to integrate Benchmark with your prefered App,
Active campaign is not just an email creation tool. It also allows your to create automations around your emails. With the help of its various testing features, you can figure out how many of your contacts are opening your emails.
The sequences allows you to create IFTTT (If this then that) scenarios and helps you schedule and personalise your emails. So you can be in front of your customers when they need you the most.
Moreover, this tools also allows you to create SMS sequences to send to your customer's mobile phones and add them to your Facebook custom audience for remarketing purposes.
Landing page creation and capture tools
Unbounce comes with thousands of templates which makes it easier for beginners to quickly put together a much-needed landing page for those last minute offers and deals. However, it also comes with coding features and sticky bars which gives your landing page the X-factor. These extra features help catch the eye of the customers, in turn helping you generate more leads.
You can also preview the Unbounce landing page builder here.
We all know landing pages are a great way of creating leads for your business. However, Unbounce takes you to the next level by providing you with its inbuilt conversion tools.
Unlimited A/B Testing
You can run unlimited A/B tests on your landing page on Unbounce to check how successful each landing page is with your customer. Each test will take you closer to that perfect lead generating landing page.
Dynamic Text Replacement
Do you have specific keywords you want your customers to see for a specific location? This tool lets you match your keywords with your prospect's desires. This will also help you boost your Ads quality score.
Lead Gen Form Builder
Edit and customise your form as you like. Match it to your brand and ask questions you want answers to. Make it easy for your customers to submit forms by adding features like checkboxes, dropdowns, and pre-fills. Store your data with integrations to CRM and hidden fields.
Even though the purpose of a landing page is form submissions. However, seeing a form can be daunting for customers. Hide them with the help of lightboxes so that your customers only see them when they want to see them.
Use the dashboard feature to keep your eye on all page performances.
Brandable Lead Notifications
Recieve notifications of leads generated through your landing page.
Pricing - 14 days of free access. Pricing starts from $69/month
Instapage is a great platform for beginners with many integration features. But, Instapage is less technical compared to Unbounce. It offers a drag-and-drop feature with templates to choose from. This can help you create a landing page in 3 minutes.
We recommend this tool to business owners who do not have the time to learn the technicalities behind creating an effective landing page.
Just like Unbounce, Instapage is loaded with lead generating tools such as multiple forms and A/B testing tools.
SnapEngage is a live chat tool which can be integrated anywhere on your website. The chat box is especially functional for big sales teams with multiple customer service representatives chatting with many online website visitors. This lead generating tool is great for when your customers have a quick question but they don't want to pick up the phone or visit in-store.
Integration and data
The data from the chats can be stored to your chosen CRM. This makes it easy for the team to keep a track of all conversations that have taken place between the sales team and website visitors. This data lets you know how many leads this channel is creating for you. If you place the chat on multiple pages of your website, you can also figure out which page is producing the most leads.
Pricing - Free for up to 500 subscribers. Starts from $10/month
ManyChat is a great tool for chatting live with your customers on your website as well as your Facebook page. It is not just a chat tool. It is set to easily create chatbots for your website and Facebook page.
Importance of ManyChat
All chats are stored and replied to from one place within the ManyChat platform. There is no limit to what you can do with this tool. You can create quick answers to all your 'frequently asked questions', making it easier for your customers to find answers. You can also create growth sequences which allow you to promote a specific campaign on Facebook and chat with new potential customers through ManyChat. This, in turn, creates more subscribers which you can nurture.
Web application integrator
All these different tools are wonderful on their own. But imagine if they could interact with each other and all the data could flow through one system to the other without you raising a finger. Is this possible? Yes, it is, thanks to Zapier.
You can think of Zapier as the middle manager between two apps. It helps the two apps share and manage data. The possibilities of integration with Zapier are infinite. With 1000+ apps in your grasp, only your own lack of imagination can stagger your automation.
Only some of the most popular things you can do with Zapier are as followed:
Facebook ads - Have you recently created a Facebook ad which requires your customer to fill in details. Store all this information automatically on your CRM and notify your sales representative. All without you raising a finger.
MailChimp - Did someone fill in details on your website? Automatically save it in MailChimp.
Shopify - Add new Shopify paid orders to a Google Sheets spreadsheet.
All-in-one Marketing Automation Tool
Pricing - Initially Free. Click on image for more details.
If you know the founder of Uphorium, Tina Dochana, you will also know her passion and love for Hubspot. Hubspot is a one-stop shop for all things inbound marketing. Hubspot believes that hassling your customers with cold-calling or emails will never get you more leads. However, learning about their behaviours and attracting them to your brand and beliefs will get you better results.
If you need a system which holds data from all your other tools together in one place and lets you communicate with your customers and manage their expectations, this is the system for you. Basically, Hubspot lets you attract new customers with the help of your website, landing pages, forms, email campaigns, blogs and lots of other tools. Then it helps you nurture these leads through automation and inbound methodologies.
Hubspot has four different hubs you can choose from.
Hubspot CRM - This is to help companies of any size set their foundation, build deeper relationships from first touch point to customers and beyond.
Marketing Hub - This tool is perfect for marketers and growing marketing teams. You can run complete inbound marketing campaigns with automation. Some of the features include Facebook & Instagram lead ads, forms, social media scheduling, landing pages, blogs, team emails, marketing automation and more.
Sales Hub - This tool is great for the advance sales teams. It is complete with a sales toolkit, artificial intelligence, advanced automation, and custom reporting tools. The system can be integrated with Outlook/Gmail and stores every interaction with customers from the first touch point to customers and beyond.
Service Hub - This new hub from Hubspot is great for your customer service team. It helps you connect with your customers, exceed their expectations and turn them into promoters of your business with tools like customer feedback, ticketing, live chat, customer service automation, Salesforce integration and more.
A little Extra
If all this was not enough, Hubspot also delivers its customer with a knowledge base. A knowledge base is a place where you can access a wealth of knowledge for free. You can learn everything about inbound marketing and also complete training and certificates online to showcase your skills.
We have all noticed that video marketing has seen a meteoric rise along with mobile technology. It is only fair to assume that only posting videos and hoping for the best isn't going to cut it anymore. Turnstile lets you place an action at the start or at the end of your video. For example, collect emails of your customers at the start or at the end of your video.
The platform can be easily integrated with CRM platforms like Hubspot and Salesforce and is easy to use.