You may have heard of Siri on the Apple iPhone, or the Google Assistant that is slowly making its way into most new Android phones. They are known as voice activated virtual assistants (VAVA) and are designed to do just what their name implies. Along with Microsoft’s Cortana and Samsung’s Bixby, the technology of the voice activated virtual assistant is to improve the efficiency of a person’s day to day tasks.
In today’s age, these assistants are being used to perform tasks at the ease of a simple voice request. Scheduling events on a calendar, setting alarms or confirming how much petrol is left in the car are just some of the simple tasks that are achievable on command. The possibilities are endless for those just starting to learn what the voice activator can do for them.
The accessibility of this technology in Australia is fast approaching a market penetration level of 100% according to studies. What does this mean for businesses? It gives businesses a platform to penetrate further into their market. 98% of iPhone users have used Siri, while the number is 96% for Android’s Google Assistant. The popularity of the technology is growing daily in the United States and it is only a matter of time before it truly hits off in Australia and New Zealand.
Ownership of in-home smart speaking assistants is expected to grow by a factor of 10-fold by the year 2020. Innovative businesses are now researching ways of integrating their products and services with this technology. Consumer behaviour is changing with access to this technology, with reports showing that 53% of people are now making fewer in-store purchases once they acquired an in-home voice-activated virtual assistant. Businesses like Dominos, Uber, Tide, FITbit, Philips hue light, BMW, Nest, and LG are just to name a few who are currently acing the virtual assitant world. The opportunities are wide open for businesses to take advantage of once the wave truly hits Australia.