Websites- Why Are They Important For Small-Medium Businesses?

Let's face it! We live in a world where people google before they shop, and 'check in' to places through Facebook every day. With people using sites such as Google, Yahoo, Bing, and Yelp to constantly 'window shop' and plan their next shop visit, you are losing customers by not having an optimised website and not being on top of the game. 

Many business owners think creating a website will involve a web developer, web designer and lots and lots of fund. However, this is not the case.

Low-cost building and advertising

The worldwide web has a far broader reach than any other form of advertising. Even though it takes time to attract visitors to your website, it costs next to nothing to do so. Your site will be your business's representative online. Through this website, you will advertise your business, have all your services and information in one place for potentials to access, and provide them with useful online content and resources to generate leads online (Read more about lead generation here).

Additionally, with the help of new website builders like Squarespace, Wordpress, and Wix, we can easily create a beautiful website for you, which helps customers find you easily online and stores all your visitors' data in one place. 

Visibility

A lady wants to buy a purse she saw at your business store last week, but she does not remember how much it was and where your store is. She also wants to know if your business closes late on Fridays. How can she do this? She will google your store name! Your website will provide her with all the details she needs to know before buying that pretty purse. If you have optimised your site for Google search, Google will inform her of your operating hours and address. Google will also provide a map and directions to your company's shops so that customers are less likely to have trouble finding the place. 

Accessibility 

Can't afford a 24/7 customer service representative for your business? Well, you can! A website is online and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support, information about new and upcoming products and services whenever it is convenient for them, and even buy your products or services. Your website will act as an invaluable customer service representative who is always available. Plus, it will only provide information that you are ready to share. 

What we do for you:

When you get your website build with Uphorium, you will- 

  • Get a website that is customer user-friendly and beautiful in appearance.
  • Represents the essence of your business and whom you stand for
  • Is Google optimised. Google Optimisation makes it easier for customers to search you online 
  • Have a budget and quality website 
  • Get a website that is integrated with a CRM (of your choice or with our chosen CRM)
  • Get a website that is integrated with your Facebook page and pixels.
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