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what is lead nurturing?

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need. This eBook will inform you of the reasons why lead nurturing will be essential to your business. Topics like: 

  • What is Lead scoring 
  • What is Content marketing 
  • What is EDM marketing
  • The importance of a website in your marketing strategy
  • The importance of Marketing automation