Think of Google optimisation (AKA SEO) as a race. If you don't work hard on optimising your keywords, you will fall behind ( ...very quickly!). Not to mention the $$$ you may loose while ranking for keywords you don't even need!

Google optimisation is one of the most under-rated marketing strategies that shouldn't be ignored. It is one of the best strategies to attract highly qualified leads and a must to add to your marketing strategy.

Here are some of the reasons why Google optimisation is so important: 

  • Good for business visibility and branding

  • Provides business credibility 

  • Increases business traffic 

  • One of the best ROI's in advertising

  • An insight into your customers. 


My rule of thumb is build a site for a user, not a spider.
— Dave Naylor, Bronco.co.uk Managing Director