Think of Google optimisation (AKA SEO) as a race. If you don't work hard on optimising your keywords, you will fall behind ( ...very quickly!). Not to mention the $$$ you may loose while ranking for keywords you don't even need!
Google optimisation is one of the most under-rated marketing strategies that shouldn't be ignored. It is one of the best strategies to attract highly qualified leads and a must to add to your marketing strategy.
Here are some of the reasons why Google optimisation is so important:
Good for business visibility and branding
Provides business credibility
Increases business traffic
One of the best ROI's in advertising
An insight into your customers.